What?
We recognise that every project is different, and therefore we approach every project differently. We tend to shun the rigidity of an “insight process”, but we know that it can help to explain the kind of work we can do. In a nutshell, we see there being three phases to the full insight process – and we can work with you at any step along the way:
Click on each of the phases to find out more...
Identifying the business issue and having reliable and appropriate consumer information is critical to ensure that later decisions aren’t mis-guided.
Whatever your needs at this stage, we are here to help: from facilitation of your SWOT analysis to providing inspiration via competitor reviews or consumer trends. And of course we can manage research projects for you – qual or quant, UK or international.
Alternatively, if you want to increase your team’s confidence in understanding research methods, choosing agencies and how to brief, we can provide tailored training - all from the client-side perspective, so completely relevant and unbiased.
Deeply understanding the consumer beyond the bare facts requires time and expertise.
From working on many brands, both at home and abroad, we are experts at distilling information, fusing sources together and pulling out the key understandings, leading ultimately to powerful insights relevant to your business needs.
We like to do this by facilitating sessions so that your team buy in to the output. But for very large amounts of data or complex issues, we can do the analysis work for you, providing summarised understanding in a clear and concise format.
We have trained literally hundreds of people in the art of insight generation - from the UK to Ukraine and from the Caribbean to China. Can we do the same for you?
Insight is only good if you do something with it!
Utilising our team’s broad marketing capability, we can help you to make your insights come alive! Whether the anticipated marketing action is NPD, a communication campaign or brand revitalisation, we can facilitate your planning to make sure you have a truly insight-led brief to take to your agency partners.
Our team have developed and delivered many training programmes for marketing personnel at all career stages – from graduates to directors. Our focus is always on being consumer insight-led and actionability in the real world.